Build-a-Bear - what can PR professionals learn from their failed store promotion? - Muckle Media

Build-a-Bear – what can PR professionals learn from their failed store promotion?

Build-a-Bear hoped their pay your age sales promotion would be a roaring success this week, but poor planning resulted in queues over a mile long and police being called to manage crowds at shopping centres across the country. Muckle MD Nathalie wrote a PR Week blog post about how to plan for sales promotions, read more here:

https://www.prweek.com/article/1487701/learned-build-a-bears-pay-age-promotion 

Do you have any other tips for running sales promotions and managing demand?