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Choose or Lose – Controversial Campaign Success

Controversy can be a good thing when it comes to getting people talking and this week we have to applaud Walkers for its controversial new campaign #chooseorlose in which three of its classic crisp flavours are pitted against some internationally inspired offerings.

The public are taking to twitter to express their opinions on this latest campaign and it makes for some really interesting reading. Who would have thought that there would be such public outrage at the prospect of ditching Salt and Vinegar crisps in favour of Lime and Black Pepper? Well – Walkers actually, and it’s a brilliant move on their part.

Suddenly there are declarations of undying love and a new found passion for classic crisp flavours that have become part of the everyday and unless under threat, would struggle to prompt excitement or conversation. It feels like our Salt & Vinegar, Prawn Cocktail and Smokey Bacon foil packed friends have always been around and always will be. So, there’s nothing like the threat of their extinction to spark some conversation, and some action.

The public are engaging, they are talking, they are ranting, they are expressing their love for the classic crisp flavours and their loathe for this forced ‘crisp referendum’. Voting also takes place via the Walkers website, where you have to register your details (so Walkers can use your info for future marketing purposes of course) so that you can participate.

Voting in the #chooseorlose campaign commenced yesterday (14th August). The challengers and favourites featured in the choose or lose campaign are as follows: American Bacon & Cheddar takes on Smoky Bacon, Spanish-style Paprika pits against Prawn Cocktail and firm favourite Salt and Vinegar opposes the Australian inspired Lime and Black pepper.

Choose or lose – is it a good move? Post a comment and let us know what you think.